As you may have already noticed the look and feel, and some of the functionality of SalesRide.com has changed. In an ongoing effort to boost the ability of our web sites to fulfill their intended purpose we have been systematically redeveloping and redesigning them. SalesRide.com is the latest one to go through this modification process. If you're unfamiliar with the site, SalesRide.com is an online application that sells our investor leads via the Internet directly to customers. It's purpose is to compliment the efforts of our sales force by allowing the purchase of small quantities of leads which are inefficient to be processed by a salesperson.

So what was the revamping all about? Two things: user friendliness and information content. Recently the application's ability to achieve it's intended objective has been under scrutiny. The main problems cited were lack of usability and user friendlyness, and lack of (or inaccurate) information. While we don't deem even the redeveloped application to be perfect just yet (additional modifications are planned), most of the functionality and content updating issues have been addressed and we expect to see an increasing number of orders placed through the site.

Stay tuned for more news about SalesRide.com and other sites.